The cheeseless summer of 1942
1942 U.S. restriction to American cheese
During the summer months of 1942, U.S. officials imposed severe restrictions on cheese consumption as a wartime conservation measure. These restrictions disallowed the sale or consumption of all types of cheese other than American Cheese. This was due to a combination of factors: paucity of availability of cheese from continental Europe, abundance of the American variety, and a perceived need to encourage wartime patriotism among citizens. The ban took effect on May 4, 1942.
The public response to the ban was immediate and noticeable. Importers of British cheese claimed that it damaged morale in both countries, and represented a lack of solidarity in the war effort on the part of the USA. For these reasons and others, the ban was rescinded without opposition on August 1, 1942.